Winning these awards is something we can all take pride in. Rankings like this demonstrate we’re making our brands stand out in the marketplace and driving consumer preference – all part of our plan to become one of the world’s great companies by creating Great Hotels Guests Love. They’re also a way to recognize the outstanding work being done each and every day by our owners, our colleagues in our corporate offices and on the front lines at our hotels. They’re all doing a fantastic job creating a unique guest experience that will keep our guests coming back and telling their friends and families about us. What’s J.D. Power?You hear companies touting J.D. Power’s rankings in all sorts of advertisements, but what does it mean? J.D. Power and Associates is a highly respected independent market research firm that measures customer satisfaction, product quality and buyer behaviors across a wide range of industries. The results from their surveys reveal what matters most to consumers.
According to the 61,000 plus survey respondents, IHG is “hitting the right notes with customers.” Hotel Indigo is a favorite with boutique hotel lovers for its newer rooms, while all the elements of the Holiday Inn Relaunch have come together to make the brand stand out again with guests.
The Holiday Inn brand’s rise from sixth place to first in customer satisfaction was quite a hot topic in the media. USA Today called it “the most-improved chain" adding that the brand’s rating underscores the success of the massive transformation Holiday Inn hotels have completed over the last few years. And, in an interview with FoxBusiness News, Stuart Greif, VP, J.D. Power and Associates, spoke on Holiday Inn’s great success story. Check out some of his complimentary remarks from the news segment by clicking the links below.
http://www.hospitality-industry.com/index.php/news/comments/j.d._power_and_associates_reports_hotel_guest_satisfaction_with/
http://www.jdpower.com/news/pressrelease.aspx?ID=2011106
